Pursuing a digital transformation? Here’s what you need to know

The pursuit of a digital transformation is no longer just for technology companies. Increasingly, more businesses across industries are modernizing their technology in the hopes of meeting increasing customer demand for seamless digital interactions (think chatbots, easy payment processing) and an appetite for more comprehensive brand experiences. According to a 2020 Salesforce report, “88 percent of customers expect companies to accelerate digital initiatives due to COVID-19,” and “80 percent of business buyers expect to conduct more business online post-pandemic compared with before.”